How Mistic Went from Newly Acquired Brand to #1 at Walmart in 2 Years

Ballantyne Brands faced a wide range of hurdles when they purchased Mistic Electronic Cigarettes® – everything from large, well-financed competitors to legal restrictions and SEO problems. They came to VIEO Design to find ways to overcome those challenges and build brand awareness while increasing online sales and fully supporting retail partners. 

We worked with them to develop a comprehensive website redesign and inbound marketing strategy that has resulted in a 224% increase in ecommerce sales, even as they have rolled out their products in 68,000 retail stores.

Results: An ROI of 1607%

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in monthly traffic

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in email marketing list

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in monthly ecommerce sales

Number One Ecig in Walmart Icon


ecig brand in Walmart

Derek Tharpe

Without a doubt, VIEO Design has been the key to our success in launching, establishing, and growing our web presence. As a relatively new entrant into an explosive growth category, the time and energy they’ve put forth cultivating our business is beyond belief. From the look and feel of our webpages, to the optimization of our brand in all relevant search engines, time and again VIEO has delivered exceptional results.

Derek Tharpe, National Category Manager, Ballantyne Brands, LLC
A Range of Internet Marketing Services

We achieve results with a range of internet marketing services:

  • SEO
  • SEM
  • Blogging & content marketing
  • Social media publishing
  • Email marketing, including A/B testing emails
  • Premium content creation
  • Creation of landing pages and CTAs (Calls To Action)
  • Ecommerce website support
  • Closed-loop marketing reporting and support via HubSpot
  • Personalized contextual web content, such as CTAs that change dynamically by visitor type
Ashten Fields, Marketing Coordinator, Ballantyne Brands, LLC

VIEO design has been a pivotal part of our company’s transition from just an everyday Ecig to a real competitor in the market. We have worked closely with them for some time to bring Mistic and Haus into the forefront of the Vape community. Their exceptional talent in attention to detail and broadening the scope of imagination has been essential in how well our company progresses in the marketplace. Optimizing our brand in every aspect of the digital and social world while staying on a much more personal level with our consumers has been a priority and we couldn’t have accomplished this without VIEO’s extraordinary team. Their attention to the finer details while really focusing on the needs of the company have proven that our relationship as two great companies can continue to grow.

Ashten Fields, Marketing Coordinator, Ballantyne Brands, LLC

Get the full story of how Mistic made such dramatic progress!

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